Showing posts from May, 2011

Shooting the Moon

Meteor scatter and moon bounce are radio terms, although they sometimes pop up in other contexts.

Vance Lindstrom was not dissatisfied with his job - or with the quality of the work he did - in the advertising department of DietTronics Corporation, a manufacturer of weight-loss products. But he was disappointed that in his twelve years with the firm he had not written a phrase or slogan that had swept the nation and fell easily and often from the lips of people everywhere. There was no "Where's the beef?" or "Plop, plop, fizz, fizz" on his resume. Even his efforts to stand out from the Vance in accounting, and the Vance in R&D, and the Vance in shipping, and the Vance in legal, and the Vance in human resources by calling himself "Ad-Vance" never caught on.

Then one morning, Mr. Jennings, the advertising director, called Vance into his office. He was concerned, he said, because Vance wasn't generating ideas the way he used to. Vance protested, te…

Fair Warning

According to news reports, officials in Alabama were aghast that so many people blithely ignored the tornado warnings issued on television, radio and the Internet during the recent spate of storms in the state. Part of the problem might be that weather warnings have lost their punch. Turn on Jeopardy any night of the week, and sometime before Alex congratulates the day's winner, Mark Johnson, Channel 5's crack meteorologist, will almost certainly elbow his way into the proceedings. And when he does, he will issue dire warnings of some imminent weather catastrophe. Although, judging from his demeanor, the more immediate threat is that he will be incontinent before returning the audience to the regularly scheduled programming.

But some people do hang on to every word that drops from the weatherman's mouth. Take Donna, for instance, a former colleague at the Ashtabula County Board of Developmental Disabilities. To be fair, for most of the year Donna's interest in the weath…